The AFC Asian Cup™ Tournament

The AFC Asian Cup Qatar 2023™ held in Doha, Qatar, was not only a showcase of football excellence but also a momentous occasion in sporting history.

Qatar’s remarkable journey culminated in a glorious victory against Jordan, with a resounding 3-1 win at the Lusail Stadium. This victory not only secured Qatar’s status as the new champions of the AFC Asian Cup Qatar 2023™ but also marked a significant milestone in the tournament’s history.

The Look Company had the privilege of contributing to this historic event through our comprehensive branding and signage solutions across the tournament venues.

Scope of Work

Our involvement in the AFC Asian Cup Qatar 2023™ extended across various facets of stadium branding and signage solutions. Collaborating with our partners such as the AFC Local Organising Committee (LOC), Asia Football Group (AFG), and Match Hospitality Asia (MHA), we ensured that the visual identity of the tournament reflected excellence and professionalism.

Spanning 9 stadiums, including 7 venues that recently hosted the spectacular FIFA World Cup Qatar 2022, the AFC Asian Cup Qatar 2023™ showcased 24 teams and 51 thrilling matches. Within the stadiums, our scope included branding for various areas such as the Bowl, Exterior, PSAs, V/VIP, Hospitality, Media, and Teams Area, as well as interior wayfinding and signage and dressing for functional areas.

Our team worked tirelessly behind the scenes to ensure the venues were adorned with top-notch branding, making every moment memorable. From the pitch perimeter to the hospitality lounges, we left our mark on every corner of the stadium.


Stadiums Branded

City Dressing with Street Banners & RTF Flagpoles

In addition to stadium branding, we also undertook the task of installing 5,500 street banners and 240 RFT flagpole banners across the city, adding to the festive atmosphere surrounding the tournament.


Street Banners Installed

Championing Success

By clinching back-to-back AFC Asian Cup™ titles, Qatar became the first country in two decades and only the fifth in the tournament’s history to achieve this remarkable feat. Their victory at the AFC Asian Cup™ 2024 not only reaffirmed their footballing prowess but also symbolized their unwavering dedication to the sport.

As Qatar celebrates its historic achievement, The Look Company extends our warmest congratulations to the team, its dedicated fans, and the nation as a whole. It was an honor for us to contribute to this momentous event and play a part in Qatar’s journey to glory.