The Look Company has been branding partners to Qatar Tennis Federation QTF for many years and have been implementing stunning look environments for their national and international events. This time was no different, the Khalifa International Tennis and Squash Complex was completely dressed up for this event.
Backlit Archway
A custom archway structure was built by The Look Company with backlit lighting for enhancing the branding visibility at night for the pathway leading up to the competition venue. The backlit fabric prints used because of the visually impactful graphics and color vibrancy for both day and night.
Banner Program
The Look Company carried out their city dressing and street banner program to build awareness, promote sponsors, teams and the event. High quality flag banners were installed on portable fiberglass flag poles with counter-weight bases, lining many prominent routes in and around the competition venues and public centers.