Sport & Events Solutions

We deliver premium quality, permanent or temporary visual engagement solutions for events, sports, competitions, and venues. Our solutions unify the look of events, stadiums, and teams, elevating the fan experience.

Stadium Branding

Stadium branding includes exterior navigation wayfinding, flags and fence scrim, in-bowl graphics such as vomitories, fascias, field-of-play headwalls, athlete tunnels, big hits, wow factors, seat covers, floor treatments, and sponsored endzones.

Event Branding

Temporary event solutions for large scale events, brand activations and conferences. Products include flags, banner stands, media backdrops, table skirts, pop-ups, kiosks, banner poles, fence scrim, towers, tents, custom fabrications or full stadium pageantry.

Interior Branding

Interior branding of stadiums or venues including VIP suites, concourses, media centers, team operations areas, offices, weight rooms, locker rooms, hallways, or interior directional wayfinding systems.


Permanent or temporary wayfinding solutions to direct, inform and regulate pedestrian and vehicular traffic throughout buildings and grounds.

City Dressing

Exterior event branding outside of the main venue grounds to promote, attract and engage visitors and the community. Includes airport, hotels, flagpoles, street banners, informational or retail kiosks, pop-ups, stage backdrops, building wraps, vehicle wraps and branded crowd control barriers for pedestrians.

Fleet Graphics

We create a lasting first impression with our fleet graphics solutions. Our industry leading fleet wraps transform any vehicle into a creative statement and can be applied to cars, trucks, vans, buses and more.

Case Studies

Our products fill multiple sports stadiums as the provider of branding at The Olympics, Major League Baseball events, National Hockey League games, and several other diverse world championships.

  • The Look Company delivered branding solutions for FIFA World Cup Qatar 2022
  • Flag Banner Programme for Qatar National Day Celebrations
  • Visual Engagement Solutions for Qatar Classic Squash Championship
  • Innovative branding method used to enable quick changeout for ATP & WTA Tennis Tournaments held back to back